Marketing information

How it works

Where you have told us that you are happy to receive marketing information from us, we may contact you from time to time about other AXA products that we think may be of interest to you, including on the 12 month anniversary of a quote not taken up or your policy lapsing.

To do this we may contact you by post, email and telephone (including mobile telephone) using the contact details you have provided to us.

In order to improve our customer service, we may use your data to analyse customer purchasing behaviour (such as time of day, channel used, level of cover) and customer data (such as name, address, renewal dates) to determine the most appropriate marketing offer for you.

How to change your marketing preference

If you have opted to receive marketing communications from us and you decide you no longer want to receive them anymore you can change your marketing preference by:

  • going to and following the instructions;
  • letting us know your new preference when you receive any marketing communications, either by telling the AXA staff member during a phone call or clicking the opt out link in any message;
  • calling us on:

    0818 7 365 24 (Republic of Ireland customers);

    0800 039 1970 (Northern Ireland customers);

  • dropping in to your local branch
  • emailing us at; or
  • writing to us at:

    Compliance Department
    AXA Insurance
    Dublin 1


    Compliance Department
    AXA Insurance
    BEL 2531
    BT1 1BR

Please note opting out from all contact may take up to 30 days and your choice will not affect any of the other services we provide to you, now or in the future.

Legal Basis for marketing

The sending of marketing material to you is only done in circumstances where you have provided us with your consent in advance. Therefore you are entitled to withdraw your consent at any time. If you do this we would not be allowed to send you marketing communications from that point forward. However it would not invalidate any processing we carried out prior to your withdrawal of consent.

The preparation of marketing material to be sent to you will be carried out where it is necessary for the purposes of the legitimate interests pursued by the controller or by a third party. AXA’s legitimate interest is to determine the most appropriate message and how best to communicate it with you.

Sharing of information with third parties

We may choose to have certain marketing related services provided by carefully selected third parties. In such circumstances, we take precautions regarding the practices employed by the service provider to ensure your personal data is stored and processed legally and securely.

International Transfers

Certain aspects of our marketing process require some of your personal data to be sent outside the European Economic Area (the “EEA”). In such circumstances, we will ensure that such transmissions are carried out securely and in accordance with data protection law.

The non-European Economic Area countries to which personal data is sent include the United States of America, Malaysia, Costa Rica and AXA Group companies in non-EEA countries. Personal data is also processed in the EU (Ireland and France) and the United Kingdom.

AXA complies with the law regarding international transfers of data in various ways, including by relying on adequacy decisions of the European Commission, which state that certain countries ensure adequate levels of data protection in their law, the European Commission’s standard data protection contract clauses or Binding Corporate Rules.

If you would like more information about the relevant safeguards involved in the transfer of personal data to countries or companies outside the European Economic Area, please visit the European Commission’s website on data transfers outside the EU or contact us using the details at the end of this page.

Type of data collected for marketing

The exact categories of data that we gather for marketing purposes may change from time to time. However we feel that it is important that you know what types of information that we gather and use. Therefore the category headings and types of data collected set out below are non-exhaustive and only indicative of the data we may hold about you.

CategoryType of Data Collected
Policy informationName, address (including Eircode), date of birth, policy numbers and party ID, contact details, telephone recordings, marketing preferences and renewal dates of policies with other insurers, policy information, etc.

Please feel free to contact us (details below) if you would like more information about the precise information we gather and use.

Retention of your personal information

The personal data we use for marketing is, by and large, also required for the other aspects of your insurance policy and your dealings with us. Therefore the retention periods for this data will be the same as for your policy information.

Type of InformationRetention Period
Policy informationThe life of the policy plus 10 years

More information

For details on your other rights and how we use your personal data in contexts other than marketing, please see our Data Protection Statement at and or contact us using the details below.

Contact information

If you are unhappy with the way we have handled your personal information and wish to make a complaint or if you simply want further information about the way your personal data will be used, please contact us by any of the following options:

Data Protection Officer,
Compliance Department,
AXA Insurance dac,
Wolfe Tone House,
Wolfe Tone Street,
Dublin 1
Telephone: +353 (0)1 471 1812